{"id":8920,"date":"2024-04-11T23:40:36","date_gmt":"2024-04-12T04:40:36","guid":{"rendered":"https:\/\/brandidadvisory.com\/?post_type=project&#038;p=8920"},"modified":"2024-05-01T19:40:16","modified_gmt":"2024-05-02T00:40:16","slug":"l2-bubble-tea","status":"publish","type":"project","link":"https:\/\/divithemesupport.com\/brandidadvisory\/project\/l2-bubble-tea\/","title":{"rendered":"L2 Bubble Tea"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.24.3&#8243; custom_padding=&#8221;100px||130px||false|false&#8221; custom_padding_tablet=&#8221;||180px||false|false&#8221; custom_padding_phone=&#8221;50px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.25.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>Driving Growth for L2 Bubble Tea Through Digital Marketing<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;24px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>L2 Bubble Tea, a beloved local chain with 20 locations across Montreal, sought to elevate its digital presence and drive sales growth amidst increasing competition in the bubble tea market. Partnering with our agency, L2 aimed to develop a comprehensive sales funnel, attract new customers, enhance brand visibility, implement effective retargeting, and increase return on advertising spend (ROAS).<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#000000&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"border-text\">\n<li>Google Ads<\/li>\n<li>Social Media Marketing<\/li>\n<li>Web Marketing Consulting<\/li>\n<li>UX Design<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fff7f9&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-160px||||false|false&#8221; custom_margin_tablet=&#8221;-160px||||false|false&#8221; custom_margin_phone=&#8221;-120px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/L20154_2400.jpg&#8221; title_text=&#8221;L20154_2400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;15px&#8221; border_color_all=&#8221;#e71455&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e71455&#8243; custom_padding=&#8221;|10vw||10vw|false|true&#8221; custom_css_main_element=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;height: 30vh;||  display: flex;||  ||  align-items: center;||  justify-content: center;&#8221; custom_css_main_element_tablet=&#8221;height:50vh;||  display: flex;||  flex-direction: column;||  align-items: center;||  justify-content: center;&#8221;][et_pb_text module_class=&#8221;dsk-h2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;100px&#8221; background_layout=&#8221;dark&#8221; header_2_font_size_tablet=&#8221;100px&#8221; header_2_font_size_phone=&#8221;48px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Client<br \/>Objectives<\/h2>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x24;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;90px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;90px&#8221; icon_width_phone=&#8221;50px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;co&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12vw|9vw|12vw|9vw|true|true&#8221; custom_css_main_element=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;height: auto;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; custom_css_main_element_tablet=&#8221;height:auto;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221;][et_pb_toggle title=&#8221;Sales Funnel Development&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; title_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; custom_margin_tablet=&#8221;20px||20px||false|false&#8221; custom_margin_phone=&#8221;0px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our agency crafted a customized sales funnel tailored to L2 Bubble Tea&#8217;s target audience, comprising awareness-building ads, consideration-focused content featuring limited-time offers and promotions, and conversion-oriented ads driving in-store traffic or online orders. We emphasized lead generation through online forms, phone calls, and map directions to drive high-quality leads.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;New Customer Acquisition&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; title_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Leveraging the website as a lead generation tool, we utilized various digital marketing channels including Google and Social Media to increase website traffic and attract potential customers actively seeking bubble tea products.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Brand Visibility and Positioning&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; title_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our team optimized the website for search engines (SEO), ensuring prominent visibility in relevant local search results. By strategically incorporating relevant keywords, we enhanced L2&#8217;s online presence and positioning in the market.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Effective Retargeting&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; module_class=&#8221;fw&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; title_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Upon launching the new website, we implemented retargeting strategies on social media platforms to re-engage users who had previously interacted with the website. Through targeted content promotion, we aimed to drive quality conversions and nurture leads.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;ROAS Optimization&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; module_class=&#8221;fw&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Focusing on driving conversions while maintaining a positive return on advertising spend (ROAS), our agency maximized the ROI from L2&#8217;s advertising campaigns through data-driven decision-making and strategic campaign optimization.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Services Provided<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;stats&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; custom_padding_tablet=&#8221;|0vw|||false|false&#8221; custom_padding_phone=&#8221;|0vw|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Web Marketing Consulting&#8221; open=&#8221;on&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our team provided expert guidance and strategic insights to optimize L2&#8217;s digital marketing efforts, ensuring alignment with business objectives.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Digital Strategy&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Developing a comprehensive digital strategy, we identified key opportunities for growth and outlined actionable steps to achieve L2&#8217;s objectives.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Google Ads&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Utilizing Google Search and Display Ads, we enhanced L2&#8217;s online visibility, driving relevant traffic to the website and increasing brand exposure.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; border_width_top_tablet=&#8221;0px&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Through meticulous wireframing, we helped map out the user journey and website architecture, enhancing user experience and conversion optimization.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Social Media Advertising&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Leveraging platforms such as Meta, Instagram, and TikTok, we executed targeted advertising campaigns to reach L2&#8217;s desired audience segments and drive engagement.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;TikTok Ads&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Leveraging the growing popularity of TikTok, we launched strategic advertising campaigns to showcase L2&#8217;s offerings and engage with a younger demographic.[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e71455&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; custom_padding=&#8221;12vw|10vw|12vw|10vw|true|true&#8221; custom_css_main_element=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;height: auto;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; custom_css_main_element_tablet=&#8221;    height: 50vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221;][et_pb_text module_class=&#8221;dsk-h2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;100px&#8221; background_layout=&#8221;dark&#8221; header_2_font_size_tablet=&#8221;100px&#8221; header_2_font_size_phone=&#8221;48px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Campaign<br \/>Highlights<\/h2>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_width=&#8221;90px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;90px&#8221; icon_width_phone=&#8221;50px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||100px||true|false&#8221; custom_padding_tablet=&#8221;100px||100px||true|false&#8221; custom_padding_phone=&#8221;60px||60px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Winter Menu Launch<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;24px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our agency spearheaded the launch of L2&#8217;s Winter Menu, featuring hot beverages, with the goal of maximizing awareness across the city. Through a combination of social media advertising, Google Ads, and targeted promotions, we generated buzz around the new offerings, driving foot traffic to L2&#8217;s locations and increasing online orders.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/l2_006.jpg&#8221; title_text=&#8221;l2_006&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Results<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;stats&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; custom_padding_tablet=&#8221;|0vw|||false|false&#8221; custom_padding_phone=&#8221;|0vw|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Significant Increase in Website Traffic&#8221; open=&#8221;on&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Leveraging a multi-channel approach, we achieved a notable increase in website traffic, attracting potential customers actively seeking bubble tea products.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Lead Generation&#8221; open=&#8221;on&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our efforts in developing a comprehensive sales funnel resulted in increased lead generation, driving high-quality leads through online forms, phone calls, and map directions.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||5vw|false|false&#8221; custom_padding_tablet=&#8221;|||0vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Brand Visibility&#8221; open=&#8221;on&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;-10px||10px||false|false&#8221; custom_margin_phone=&#8221;-10px||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; border_width_top_tablet=&#8221;0px&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Through strategic SEO optimization and targeted advertising campaigns, L2 Bubble Tea experienced heightened brand visibility and positioning in relevant local search results.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Positive ROI&#8221; open=&#8221;on&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By focusing on driving conversions and optimizing advertising spend, we achieved a positive return on investment (ROI) for L2 Bubble Tea&#8217;s advertising campaigns, maximizing the effectiveness of their marketing budget.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; module_class=&#8221;l2-slide&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;social-ads&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/perl.jpg&#8221; title_text=&#8221;perl&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/blue.jpg&#8221; title_text=&#8221;blue&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/green.jpg&#8221; title_text=&#8221;green&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/the-aux.jpg&#8221; title_text=&#8221;the-aux&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||60px||false|false&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;44px&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Conclusion<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;24px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Through a collaborative partnership with L2 Bubble Tea, our agency successfully executed a strategic digital marketing campaign, driving growth, enhancing brand visibility, and increasing sales. By deploying targeted advertising campaigns across various digital channels and leveraging data-driven insights, we were able to achieve L2&#8217;s objectives and position the brand for continued success in a competitive market landscape.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driving Growth for L2 Bubble Tea Through Digital MarketingL2 Bubble Tea, a beloved local chain with 20 locations across Montreal, sought to elevate its digital presence and drive sales growth amidst increasing competition in the bubble tea market. Partnering with our agency, L2 aimed to develop a comprehensive sales funnel, attract new customers, enhance brand [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8921,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-8920","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/8920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/comments?post=8920"}],"version-history":[{"count":42,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/8920\/revisions"}],"predecessor-version":[{"id":9669,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/8920\/revisions\/9669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/media\/8921"}],"wp:attachment":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/media?parent=8920"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project_category?post=8920"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project_tag?post=8920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}