{"id":8200,"date":"2024-03-22T05:10:58","date_gmt":"2024-03-22T10:10:58","guid":{"rendered":"https:\/\/brandidadvisory.com\/?post_type=project&#038;p=8200"},"modified":"2025-03-03T02:24:32","modified_gmt":"2025-03-03T07:24:32","slug":"olivias-fried-chicken","status":"publish","type":"project","link":"https:\/\/divithemesupport.com\/brandidadvisory\/project\/olivias-fried-chicken\/","title":{"rendered":"Olivia\u2019s Fried Chicken"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.24.0&#8243; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;||180px||false|false&#8221; custom_padding_phone=&#8221;50px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Based in Montreal, Olivia\u2019s Authentic Fried Chicken is a popular chain, renowned for their delicious fried chicken, sides and dipping sauces. Their secret recipe packs serious crunch and Korean inspired flavors in every bite. This well guarded technique has been what set them apart from the competition. Seeking to enhance their digital presence, build hype, and drive online orders, Olivia\u2019s turned to Brandid Advisory for a comprehensive digital strategy. The goal was clear. Create awareness, optimize their website for conversions, and engage their target audience effectively.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Establish impactful, hyperlocal, and personalized retargeting and conversion campaigns using Google and Social Media Adsto maximize website traffic, convert new audiences, drive online orders, and in-store visits.[\/et_pb_text][et_pb_divider color=&#8221;#000000&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul class=\"border-text\">\n<li>Google Ads<\/li>\n<li>Social Media Marketing<\/li>\n<li>WordPress Website Development<\/li>\n<li>UX Design<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e7f2f3&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;-160px||||false|false&#8221; custom_margin_phone=&#8221;-120px||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/2_Brandid-Advisory_Olivias-1.png&#8221; title_text=&#8221;2_Brandid-Advisory_Olivia\u2019s&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;680px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>Problem<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Olivia\u2019s faced the challenge of establishing a robust digital presence that would captivate their audience and maximize online conversions. Their existing website lacked a clear conversion-focused design and failed to effectively engage potential customers. They needed an optimized digital strategy that would elevate their brand and generate excitement around their menu offerings and promote their limited time offers.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/3_Brandid-Advisory_Olivias-1.jpg&#8221; custom_css_main_element=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;height: 40vh;||  display: flex;||  flex-direction: column;||  align-items: center;||  justify-content: center;&#8221; custom_css_main_element_tablet=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#badadc&#8221; background_image=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/4_Brandid-Advisory_Olivias.png&#8221; custom_padding=&#8221;12vw||12vw||true|false&#8221; custom_css_main_element=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;height: 40vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; custom_css_main_element_tablet=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;100px&#8221; header_2_font_size_tablet=&#8221;100px&#8221; header_2_font_size_phone=&#8221;48px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Our<br \/>\nApproach<br \/>\n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_2_line_height=&#8221;1.2em&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;32px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Digital Strategy Consultation and Discovery:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]We conducted in-depth consultations and research to gain valuable insights into Olivia\u2019s Fried Chicken\u2019s objectives. This allowed us to align our deliverables with their expectations for the new website. Our tasks included reviewing analytics, trends, and competitive benchmarking to inform our strategy. Additionally, we performed a comprehensive audit of all existing brand assets, including images, videos, and articles, to ensure a cohesive and engaging digital presence.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/5_Brandid-Advisory_Olivias-scaled.jpg&#8221; title_text=&#8221;5_Brandid Advisory_Olivia\u2019s&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e7f2f3&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>User Experience (UX) Audit<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Recognizing the importance of user experience in driving website engagement and conversions,we conducted a thorough UX and Content audit of the website. This involved usability testing, analytics analysis, and an examination of the site\u2019s structure and content. Our team identified friction points, inefficiencies, and barriers to conversion, providing detailed recommendations for optimizing the web strategy, page layout, content structure, and messaging. We also created wireframes for a new website layout that prioritized navigation and improved the overall user experience, while adhering to Olivia\u2019s Fried Chicken\u2019s brand guidelines and business objectives. A mobile-first design approach was adopted, ensuring a seamless experience across devices. Through rigorous testing and optimization, we aimed to achieve optimal website performance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_video src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/04\/Olivia_s_PromoVideo_1920x1080_EN_V1.mp4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;15px&#8221; border_color_all=&#8221;#d9a3b2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/olivia-1.jpg&#8221; title_text=&#8221;olivia&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;20px&#8221; border_color_all=&#8221;#d9a3b2&#8243; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>Ad Account and Digital Ads Audit<br \/>\n<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Before developing a digital roadmap, we performed a comprehensive ad account audit to ensure website<br \/>\ntracking was correctly set up in Google Analytics, and to verify that Google Search Console and Tag Manager were optimized. We also set up their Google Ads and social media ads account, while providing per-platform guidance on optimal ad content specs to their creative agency.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;digital-ads&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#badadc&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;10vw||10vw||true|false&#8221; custom_css_main_element=&#8221;    height: 100vh;||   &#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;height: 100vh;|| &#8221; custom_css_main_element_tablet=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/6_Brandid-Advisory_Olivias.gif&#8221; title_text=&#8221;6_Brandid Advisory_Olivia\u2019s&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/6_Brandid-Advisory_Olivias.gif&#8221; title_text=&#8221;6_Brandid Advisory_Olivia\u2019s&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#c197a1&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;10vw|10vw|10vw|10vw|true|true&#8221; custom_css_main_element=&#8221;    height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;height: 100vh;||  display: flex;||  flex-direction: column;||  justify-content: center;&#8221; custom_css_main_element_tablet=&#8221;height: 100vh;||    display: flex;||    flex-direction: column;||    align-items: center;||    justify-content: center;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;100px&#8221; header_2_font_size_tablet=&#8221;100px&#8221; header_2_font_size_phone=&#8221;48px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Digital<br \/>\nAdvertising<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; custom_margin=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Our team expertly implemented Google Search and Display Pay-Per-Click Advertising, as well as engaging social media advertising on Facebook and Instagram. Working alongside Olivia\u2019s creative agency, we developed a compelling content strategy tailored to resonate with their target audience and focused on customer funnel optimizations and retargeting audiences with personalized ads.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;54px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_4_font_size_tablet=&#8221;54px&#8221; header_4_font_size_phone=&#8221;32px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>Results<\/h4>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#000000&#8243; icon_width=&#8221;60px&#8221; align=&#8221;left&#8221; icon_width_tablet=&#8221;60px&#8221; icon_width_phone=&#8221;40px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px|-16px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]Through our expertise in digital strategy, UX design, and targeted advertising, Brandid Advisory empowered Olivia\u2019s Authentic Fried Chicken to thrive in the competitive quick service restaurant industry. The comprehensive approach led to significant growth in website traffic, online orders, and brand awareness. Olivia\u2019s emerged as a digital marketing success story, leveraging our solutions to achieve their business goals.The collaboration between Olivia\u2019s and Brandid Advisory yielded exceptional results, propelling their brand to new heights. By optimizing their website for conversions and implementing a robust digital strategy, Olivia\u2019s experienced remarkable outcomes:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;stats&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; custom_padding_tablet=&#8221;|0vw|||false|false&#8221; custom_padding_phone=&#8221;|0vw|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_toggle title=&#8221;Increased organic traffic&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_toggle][et_pb_toggle title=&#8221;Increased paid search traffic&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||5vw|false|false&#8221; custom_padding_tablet=&#8221;|||0vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_toggle title=&#8221;Increased social media traffic&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#000000&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; border_width_top_tablet=&#8221;1px&#8221; border_width_top_phone=&#8221;0px&#8221; border_width_top_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_toggle][et_pb_toggle title=&#8221;Increased online orders&#8221; icon_color=&#8221;#000000&#8243; toggle_icon=&#8221;&#x4c;||divi||400&#8243; open_icon_color=&#8221;#000000&#8243; open_toggle_icon=&#8221;&#x4b;||divi||400&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; title_font_size=&#8221;24px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/10_Brandid-Advisory_Olivias-scaled.jpg&#8221; title_text=&#8221;10_Brandid Advisory_Olivia\u2019s&#8221; module_class=&#8221;img-hight&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_testimonial author=&#8221; Paul Disconescu, Co-Owner &#8221; company_name=&#8221;Olivia\u2019s Authentic Fried Chicken&#8221; quote_icon=&#8221;off&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Work Sans||||||||&#8221; body_font_size=&#8221;20px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; 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Their expertise in digital strategy and design, coupled with their innovative approach to advertising, elevated our brand to new heights. Our website conversions have soared, and our online orders have significantly increased. 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