{"id":11478,"date":"2025-01-23T18:38:22","date_gmt":"2025-01-23T23:38:22","guid":{"rendered":"https:\/\/brandidadvisory.com\/?post_type=project&p=11478"},"modified":"2025-01-27T10:48:44","modified_gmt":"2025-01-27T15:48:44","slug":"spa-st-james-2","status":"publish","type":"project","link":"https:\/\/divithemesupport.com\/brandidadvisory\/project\/spa-st-james-2\/","title":{"rendered":"Spa St. James"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Main Image” _builder_version=”4.27.4″ custom_padding=”0px||100px||false|false” custom_padding_tablet=”||180px||false|false” custom_padding_phone=”0px||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/ssj-cover.jpg” title_text=”ssj-cover” admin_label=”Banner” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Spa St. James at the Ritz-Carlton Montreal<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_6,1_6,1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”overview” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” global_colors_info=”{}”]Spa St. James, nestled in the Ritz-Carlton Montreal, is a symbol of luxury and personalized wellness. Known for its exceptional service, the spa caters to a clientele seeking ultimate relaxation and rejuvenation. However, despite its strong reputation, the spa\u2019s digital presence did not reflect the sophisticated brand it embodied. They needed a modern website, e-commerce capabilities, and a robust digital strategy to unlock new revenue streams and match their offline prestige.[\/et_pb_text][et_pb_text disabled_on=”on|on|on” admin_label=”overview contd” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” disabled=”on” global_colors_info=”{}”]They came to us with a question: How can we better engage our audience and drive measurable growth?[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”services” _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”||||||||” header_3_text_color=”gcid-4f773d36-8ed4-4d58-b1b8-58376533b71d” header_4_font_size=”54px” custom_margin=”||0px||false|false” header_4_font_size_tablet=”54px” header_4_font_size_phone=”32px” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-4f773d36-8ed4-4d58-b1b8-58376533b71d%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Services<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”service list” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” global_colors_info=”{}”]Website
\neCommerce
\nGoogle Ads
\nPaid Social[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”website” _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”||||||||” header_3_text_color=”gcid-4f773d36-8ed4-4d58-b1b8-58376533b71d” header_4_font_size=”54px” custom_margin=”||0px||false|false” header_4_font_size_tablet=”54px” header_4_font_size_phone=”32px” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-4f773d36-8ed4-4d58-b1b8-58376533b71d%22:%91%22header_3_text_color%22%93}”]<\/p>\n

Website<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”www” _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n

Spa St. James <\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/1_Header_Brandid-Advisory_Spa-St-James-scaled.jpg” title_text=”background” admin_label=”fireplace” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/background.jpg” border_width_all=”15px” border_color_all=”#ccbaae” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/3_PhoneBrandid-Advisory_Spa-St-James-2.jpg” title_text=”iPhone 14 Pro Max on Concrete Mockup by Anthony Boyd Graphics” align=”center” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/7_Brandid-Advisory_Ipad_Spa-St-James-scaled.jpg” title_text=”7_Brandid Advisory_Ipad_Spa St James” align=”center” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”approach” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”The Challenge” _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” custom_padding=”100px||||false|false” header_4_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

The Challenge<\/h4>\n

[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” locked=”off” global_colors_info=”{}”]Prior to working with Brandid Advisory, Spa St James had no ability to monetize their online channel. With a goal of increasing lead conversions and revenue, Spa St James needed a website that showcased their core services and offerings while providing a user-friendly e-commerce experience. The former website lacked functionality and user friendliness, making it difficult for visitors to book treatments or browse products.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”150px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Spa-St-James-Video-4k.mp4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”75%” max_width=”75%” module_alignment=”center” border_radii=”on|10px|10px|10px|10px” border_width_all=”15px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”approach” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”80px||80px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Website” _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” header_4_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Website Redesign & E-Commerce Integration<\/h4>\n

[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]To help Spa St. James achieve its goals, we started with a UX and content audit to identify gaps in functionality and design. Based on these insights, we built a modern, visually appealing website that made it easy for customers to book appointments, browse services, and shop products.
\nUsing WordPress and Shopify, we created a responsive, high-converting site that reflected the spa\u2019s luxury brand while delivering a seamless shopping and booking experience. We also integrated Booker, their cloud-based management system, to streamline online bookings and operations, making scheduling more efficient for both customers and staff.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/web-template-scaled.jpg” title_text=”web-template” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”approach” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”80px||80px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Paid Ads” _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” header_4_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Digital Marketing<\/h4>\n

[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]With a new website and e-commerce platform in place, we restructured paid advertising campaigns on Google Ads, Meta, and Instagram to drive targeted traffic. By refining audience segmentation and using retargeting strategies, we ensured ads reached high-value prospects, converting more visitors into customers. At the same time, we expanded social media engagement on Instagram and Facebook, enhancing brand visibility and audience interaction. Our efforts also supported public relations initiatives, further establishing Spa St. James as a premier luxury wellness destination.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/03\/8_Brandid-Advisory_Spa-St-James-scaled.jpg” title_text=”8_Brandid Advisory_Spa St James” admin_label=”banner” module_class=”img-hight” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”80px||80px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Alissa Fiorito, Owner” company_name=”Le Brow Bar” quote_icon=”off” disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Work Sans||||||||” background_color=”RGBA(255,255,255,0)” text_orientation=”center” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|phone” disabled=”on” global_colors_info=”{}”]\u201cAt Brandid Advisory, we found the perfect partner to transform our digital presence. Their expertise in digital strategy and design, coupled with their innovative approach to advertising, elevated our brand to new heights. Our website conversions have soared, and our online orders have significantly increased. Working with Brandid Advisory has been an absolute pleasure, and we highly recommend their services.\u201d[\/et_pb_testimonial][et_pb_blurb title=”%22Brandid Advisory provided a much-needed digital overhaul that aligned perfectly with our brand objectives and positioned us for success. The website they created is both visually compelling and functional. Their strategic approach to customer acquisition has delivered outstanding results, and we couldn’t be more satisfied with the outcome.%22″ image=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/05\/quote-icon.png.png” icon_placement=”left” image_icon_width=”54px” content_max_width=”100%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_icon_width_tablet=”54px” image_icon_width_phone=”20px” image_icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”30px” header_line_height=”1.4em” body_font=”||||||||” z_index=”999999″ custom_margin=”||0px||false|false” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]Carolyn Turner, Owner<\/strong>
\nSpa St. James[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Spa St. James at the Ritz-Carlton MontrealSpa St. James, nestled in the Ritz-Carlton Montreal, is a symbol of luxury and personalized wellness. Known for its exceptional service, the spa caters to a clientele seeking ultimate relaxation and rejuvenation. However, despite its strong reputation, the spa\u2019s digital presence did not reflect the sophisticated brand it embodied. […]<\/p>\n","protected":false},"author":51,"featured_media":11658,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-11478","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/11478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/comments?post=11478"}],"version-history":[{"count":14,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/11478\/revisions"}],"predecessor-version":[{"id":11660,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/11478\/revisions\/11660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/media\/11658"}],"wp:attachment":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/media?parent=11478"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project_category?post=11478"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project_tag?post=11478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}