Le Brow Bar<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_padding=”12vw||12vw||true|false” custom_css_main_element=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”height: 40vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” custom_css_main_element_tablet=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-10.47.27-PM.png” title_text=”Screenshot 2025-01-22 at 10.47.27 PM” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_css_main_element=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”height: 40vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” custom_css_main_element_tablet=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-10.48.09-PM.png” title_text=”Screenshot 2025-01-22 at 10.48.09 PM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”80px||80px||true|false” global_colors_info=”{}”][et_pb_row admin_label=”approach” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”The Challenge” _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” custom_padding=”100px||||false|false” header_4_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
The Challenge<\/h4>\n
[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” locked=”off” global_colors_info=”{}”]Le Brow Bar faced two major challenges: transitioning its WordPress website to Lightspeed for better scalability and inventory synchronization while ensuring an intuitive user experience for both customers and staff. The new platform needed to support a growing product catalog, streamline operations, and create a seamless omnichannel shopping experience. Additionally, Le Brow Bar required an efficient lead generation strategy to capture online bookings for their signature services, including nail, waxing, and brow shaping appointments across multiple locations. Their goal was to enhance customer convenience and drive repeat visits.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/www.lebrowbar.ca_us_-2-scaled.jpg” title_text=”www.lebrowbar.ca_us_” admin_label=”homepage screen” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”approach” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”80px||80px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” header_4_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
Digital Marketing<\/h4>\n
[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px||false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]To boost brand visibility and increase online and in-store traffic, we launched a multi-channel digital marketing strategy spanning Google Ads, Facebook, Instagram, and TikTok. These campaigns were designed to target beauty enthusiasts, increase engagement, and drive both product purchases and service bookings. Each campaign highlighted Le Brow Bar\u2019s unique selling points, ensuring messaging resonated with their audience while directing traffic to the newly optimized e-commerce platform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/westmount.webp” title_text=”westmount” disabled_on=”on|on|on” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” border_width_all=”15px” border_color_all=”#000000″ disabled=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_video src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Meet-the-young-female-entrepreneur-behind-Le-Brow-Bar.mp4″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”75%” max_width=”75%” module_alignment=”center” border_radii=”on|10px|10px|10px|10px” border_width_all=”15px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”approach” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”80px||80px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” header_4_font_size_phone=”35px” header_4_font_size_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n
Email Marketing<\/h4>\n
[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px|0px|false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]Email marketing played a crucial role in customer retention and engagement. We designed a branded newsletter template for ongoing campaigns, featuring promotions, new product highlights, beauty tips, and service updates. Automated workflows were implemented to nurture customer relationships, including abandoned cart reminders and personalized campaigns based on purchase history. This strategic approach not only kept Le Brow Bar top-of-mind for their clientele but also helped increase repeat purchases and service bookings.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-10.42.16-PM-1.png” title_text=”Screenshot 2025-01-22 at 10.42.16 PM” _builder_version=”4.27.4″ _module_preset=”default” border_width_all=”7px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-10.50.30-PM-1.png” title_text=”Screenshot 2025-01-22 at 10.50.30 PM” _builder_version=”4.27.4″ _module_preset=”default” border_width_all=”7px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-22-at-10.43.14-PM.png” title_text=”Screenshot 2025-01-22 at 10.43.14 PM” _builder_version=”4.27.4″ _module_preset=”default” border_width_all=”7px” border_color_all=”#000000″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Results” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||true|false” custom_padding_tablet=”100px||100px||true|false” custom_padding_phone=”80px||80px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_4_text_align=”center” header_4_font_size=”35px” custom_margin=”||0px||false|false” header_4_font_size_phone=”35px” header_4_font_size_last_edited=”off|phone” global_colors_info=”{}”]<\/p>\n
Results<\/h4>\n
[\/et_pb_text][et_pb_icon font_icon=”"||divi||400″ icon_color=”#000000″ icon_width=”60px” icon_width_tablet=”60px” icon_width_phone=”40px” icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px|0px|false|false” custom_padding=”|0px||0px|false|true” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.5em” text_orientation=”center” global_colors_info=”{}”]Through a combination of website transformation, digital marketing, and customer engagement strategies, Le Brow Bar significantly improved its online presence, sales, and service bookings. The new Lightspeed-powered e-commerce platform created a frictionless shopping experience, while paid media and email marketing efforts helped drive conversions and strengthen customer loyalty. With a data-driven, omnichannel strategy, Le Brow Bar is now well-positioned to continue growing its brand and delivering a premium beauty experience both online and in-store.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/westmount.webp” title_text=”westmount” admin_label=”banner” module_class=”img-hight” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”80px||80px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Alissa Fiorito, Owner” company_name=”Le Brow Bar” quote_icon=”off” disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Work Sans||||||||” background_color=”RGBA(255,255,255,0)” text_orientation=”center” custom_padding_tablet=”” custom_padding_phone=”0px|0px|0px|0px|true|true” custom_padding_last_edited=”on|phone” disabled=”on” global_colors_info=”{}”]\u201cAt Brandid Advisory, we found the perfect partner to transform our digital presence. Their expertise in digital strategy and design, coupled with their innovative approach to advertising, elevated our brand to new heights. Our website conversions have soared, and our online orders have significantly increased. Working with Brandid Advisory has been an absolute pleasure, and we highly recommend their services.\u201d[\/et_pb_testimonial][et_pb_blurb title=”%22The collaboration with Brandid Advisory has been a game changer for us. They didn\u2019t just build us a website; they redefined the way we approach digital marketing and e-commerce. They helped us elevate our brand and achieve real growth. We\u2019re excited to continue working with them and building on our success.%22″ image=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2024\/05\/quote-icon.png.png” icon_placement=”left” image_icon_width=”54px” content_max_width=”100%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_icon_width_tablet=”54px” image_icon_width_phone=”20px” image_icon_width_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”30px” header_line_height=”1.4em” body_font=”||||||||” z_index=”999999″ custom_margin=”||0px||false|false” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]Alissa Fiorito, Owner<\/strong>
\nLe Brow Bar[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_padding=”12vw||12vw||true|false” custom_css_main_element=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”height: 40vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” custom_css_main_element_tablet=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/1x1_confidence_is_everything_en_720.jpg” title_text=”1x1_confidence_is_everything_en_720″ admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” custom_css_main_element=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”height: 40vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;” custom_css_main_element_tablet=”height: 100vh;|| display: flex;|| flex-direction: column;|| align-items: center;|| justify-content: center;”][et_pb_image src=”https:\/\/divithemesupport.com\/brandidadvisory\/wp-content\/uploads\/2025\/01\/1x1_stay_beautiful_en_720.jpg” title_text=”1x1_stay_beautiful_en_720″ admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"Le Brow Bar: Crafting a SeamlessE-Commerce Experience with LightSpeedMontreal-based retailer Le Brow Bar is an emerging leader in fashion, beauty, and wellness, known for its premium products and personalized services. As the brand prepared to launch its flagship boutique, it needed a stronger digital presence to support its ambitious growth. Their existing website was outdated, […]<\/p>\n","protected":false},"author":51,"featured_media":11458,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-11416","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/11416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/comments?post=11416"}],"version-history":[{"count":22,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/11416\/revisions"}],"predecessor-version":[{"id":11661,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project\/11416\/revisions\/11661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/media\/11458"}],"wp:attachment":[{"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/media?parent=11416"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project_category?post=11416"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/divithemesupport.com\/brandidadvisory\/wp-json\/wp\/v2\/project_tag?post=11416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}